In the rapidly-growing and changing real estate market, 3D rendering is an indispensable tool for architects, contractors, and interior designers. Rendering helps designers convey their vision to client a lot, while guiding contractors and architects through the construction process. Nowadays, it is hard for architects to choose good 3D renderings that meet their requirements, because the quality of 3D architectural renderings on the market is uneven.
3D rendering is a two-dimensional images created from computerized 3D data. Like photography, renderings require carefully planned staging and lighting to make them become vivid. The final 3D rendering will appear as a photo-realistic image that can help showcase what the project will look like before the construction process starts.
Why should you use architectural renderings before the construction?
For several reasons, construction projects can benefit from using pre-construction 3D renderings. First, 3D architectural rendering can help convey complex design ideas. When using only 2D tools (such as architectural drawings), it is difficult to display projects such as building or room renovation design. A 3D architectural rendering tackles this problem, allowing for a more complete understanding of the overall layout of the project, while appearing refined and professional.
Second, A 3D rendering can help contractors, architects and designers identify and solve problems early in the construction process. There's nothing worse than having to slow down or even stop a project due to an unforeseen mistake. 3D architectural rendering allows the team to perfect the design before completing it, and to adjust the dimensions and layout of the space quickly and efficiently.
Last but not the least, using 3D architectural rendering can help you win in the competitive market campaign. Clients are more likely to be impressed with a project and are more willing to invest when they get a comprehensive, compelling preview of how the finished product will look. As lead development is crucial to finding potential customers and investors, having a clear and impressive visual package is essential in the financing sector of the construction industry.
With high-quality renderings, you can make stunning architectural demonstrations. Having a perfect render will display the project better. Creating a high-quality 3D rendering is a time-consuming task that requires 3D artists’ comprehensive skill and experience, so not every rendering service is the same.
What should be considered to evaluate the quality of 3D architectural renderings?
1. Lighting
The lighting for the 3D rendering should be similar to a photo. The lighting for high quality architectural renderings will be natural. All objects in the render should have shadows from indirect lighting, and the shadows should vary in intensity. Accurate shading should help show the main source of lighting. Light sources that don't exist in everyday life don't create shadows.
2. Angles
Like lighting, 3D architectural rendering angles should be carefully positioned, just like photos. One of the worst mistakes a designer can make is to set the render angle in an unnatural position, which would draw the viewer away from the design and distract them. Take care to avoid angles that are too low, too high, or tilt unnaturally. The ideal angle is to stand high and look directly at the subject. This location provides the best opportunity for the viewer to immerse themselves in the design and visualize the final product.
3. Details
As the saying goes, the devil is in the details. The same goes for 3D architectural renderings. The details of 3D rendering can be one of the most important and challenging attributes. Most importantly, the objects included in the rendering should look like objects in the real life.
For architectural renderings, 3D artist should consider the architecture of sidewalks and streets, such as the edge between pavement and landscape surfaces. Also, engineering structures visible to the human eye, such as rainwater spraying, decoration and support, shall be considered. In the real life, anything that people see when they stand on the street and look at the exterior of your building should be in the rendering to enhance its credibility and overall quality.
4. People
Most high-quality 3D renderings include people who make renderings vivid, providing a sense of scale and making it more relevant to the viewer. Rendering 3D characters can be a tough task. If you do it incorrectly, the result may be very bad. There are many factors when rendering people, such as balancing color, contrast and saturation, and closely matching with other parts of the rendering. If done correctly, adding human naturally will help the viewer to appreciate the appearance of the finished project and endow them with the talent of rendering art.
5. Post-production
It is critical to adjust the image balance in post-processing before displaying the 3D render to the client. Post-production is a typical photography practice that most people are used to adding to images. In 3D rendering, post-processing is regarded as a "final check" to ensure that all colors, brightness, saturation, and balance are in accordance with the specifications that best render to the client. If done right, post-processing allows clients to instantly relate to your architectural design, another factor that helps them see the finished product before the construction begins.
How to easily get high-quality 3D architectural rendering?
We deeply know that you, as an architect, are very busy with daily work, and spending time evaluating the quality of 3d renderings in the complex market would add to your workload. Working with us can take this burden off, because we insist in producing photo-realistic and high-quality renderings at an easy workflow and fast turnaround time for affordable prices. Our 3D artists have 10 years of working experience in rendering and our whole team provides you with intimate, reliable and professional rendering services. We've worked with design firms, builders, real estate companies, and homeowners throughout the United States, the Middle East and Europe for nearly 7 years. If you have any projects that need 3D renderings, do not hesitate to contact us https://www.videavision.hk/contact
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