As is well-known, Modern social media is not just a place for communicating with friends and reading daily news – it’s also a great channel for promotion. Therefore, professionals in all fields, including the architecture and interior industry, try to make the most of it. Architects and interior designers can use social media platforms to showcase their excellent works, build long-lasting relationships with clients, and acquire inspiration. By keeping a strong online presence, they can attract more attention and improve their brand exposure. However, achieving all these goals, it’s not enough to create quality content. It is also vital to choose the best social media platforms for architectural and interior designers to share it. So here comes the question: which ones to choose?
Being a professional interior and architectural 3D rendering company, we can answer it.Up to now, we have helped many architects and interior designer to visualize their brilliant concept designs. This is why we know the factors of creating effective social media strategies for architecture industry. So, we decided to share this knowledge with our visitors. So, which 5 platforms are the best for producing new clues and gaining more work opportunities? And how can architectural visualization help to gain a victory in the marketing campaign?
1. Houzz
Houzz is an internet home decoration platform, has both the functions of an online market and a social networking site. It’s also a large social network with 40 million monthly users. It improves the efficiency of interior home improvement by connecting architects, construction parties and clients. Designers can directly communicate with clients on the platform. Also, architectural experts can share their pretty design works. In addition, Houzz has a large image database. Both architects and clients would share their experience by uploading images on the platform. Architects can get inspiration from it.
Here are a few tips for architectural professionals to use Houzz;
▶To improve impressions, Architecture experts ought to update the profile with quality photos and high-end 3D renderings of new projects.
▶It is important to make a profile look professional: add a proper cover photo and a good-looking image of an expert. Also, architects and interior designers should show detailed information about themselves or their companies.
▶Do not forget to add contact information.
▶One should Write keywords when sharing your works with 3D rendering views.
2. Archilovers
A new word coined by Archilovers, which literally means people who love architecture. Archilovers is the social network for architects and designers around the world. A free international platform where you can create your own professional profile, publish projects, and spread your talent. Archilovers has a forum function, you can upload your excellent design plans and pictures directly, communicate with more colleagues, and let more people see your works.
3. Instagram
Instagram is considered one of the best social media platforms for architects and interior designers for some reasons. The core of this platform is visual content, which offers architectural and interior designers a great opportunity to show their fascinating works and impress potential clients.
It's better to publish your design works every day. In addition, it is strongly recommended to add tags related to architecture industry because they would help target audiences and increase the number of followers. Other features of Instagram can help attract more potential customers, such as real-time video, igtv and stories. Architects can use these functions not only to show your works, but also to show the firm’s processes for new projects. Opening the company's internal operations is a good way of building trust with potential clients on Instagram. Overall, Architects and interior designers are able to show various content about the architecture industry on the Instagram.
4. Facebook
Facebook is considered as World’s No.1 photo sharing social media platform with over 3 billion users active every month. Also, it uses the same advertising system as Instagram, which provides almost unlimited opportunities for targeting.
In Facebook, an architect can target potential clients by selecting your location, age, gender, interests, behavior, and so on. After the selection, the professional will find out lots of people potentially interested in architectural and interior design services.
Since Facebook disseminates information centered on individuals, users usually choose posts, share, interact, and add friends according to their own preferences. The formed circles often have group characteristics, and different group circles have their own unique concerns and consumption habits.
Users in the same social circle are more likely to like, comment and share each other's posts. So, for friends' advertisements, there will also be higher trust and desire to buy. Before promoting your design works, architects must be familiar with the rules and concerns of each group, and publish posts that match the style, so as to generate higher attention and advertising effects.
5.Pinterest
Pinterest is a photo-sharing social networking site. Pinterest (Pin+Interest) means pinning the things you are interested in on the PinBoard (PinBoard). Users can add and manage their own image collections by topic, and share with friends. The bottom of the Pinterst page automatically loads without the page turning function, allowing users to constantly discover new pictures. It is another social media platform that has attracted worldwide attention after Facebook, Twitter and Tumblr.
The highlight of this site is for the users to save the images they like on their Pinboards. And every time someone pins an image, then that image gains more opportunities of being seen.
To use Pinterest as social media for architects and interior designers, you have to register and create an extensive portfolio. To be more impressive, you should expose your design works by uploading high-quality and photo realistic rendering views.
The top 5 social media platforms for architects and interior designers mentioned above have their own characteristics. However, the one thing that is common for Houzz, Archilovers, Instagram, Facebook, Pinterest is that all of them require showcasing gorgeous visuals. But architecture experts do not always have enough images and videos of ready works.
Fortunately, professional 3D visualization companies like Videa Vision can help architects and interior designers with this problem. Skilled 3D rendering professionals can produce 3D artist renderings and animations showing the expected results of projects. Architects and interior designers can then upload these visuals as content for social media platforms. What’s more, with gorgeous renderings, it is easier for architectural designers to gain customers’ satisfaction.
Videa Vision provides not just photo realistic, but affordable renderings for your projects. If you have any projects that need rendering services, please contact us. We will help you visualize your brilliant concept designs.
Comments